About the author – Mary Smaragdis

Mary Smaragdis is Senior Director, Storytelling at Yahoo!. Prior to joining Yahoo!, Mary held principal roles at Sun Microsystems in Social/New Media, Web, Brand Marketing, eMarketing, Lifecycle and Audience Marketing, PR, Executive Communications, and other functions. She has also served as the Executive Director of the Sun Foundation. She has a background in journalism, having spent five years at USA Today. She is a prolific contributor to the blogosphere, and has been featured in Fortune magazine, CMO and other publications. She’s a happily married working mom. You can find her on Twitter and LinkedIn, among other places.